Launch of YITTY by Lizzo

On April 12th, 2022 we launched YITTY, Shapewear reinvented by Lizzo.

YITTY is a fashion lifestyle brand that is grounded in shapewear.
Flattering fits, customized compression, everyday comfort ​& stand-out style​ make every body feel great​.

Over less than a week at launch, the launch generated:
- 70+ articles including 2 full pages in the NY Times, Forbes, WWD, Vogue, Vanity Fair, BoF, Essence, The Cut, etc.
- 7.5B+ total impressions,
- 307K+ new followers on Instagram,
- 69K+ new followers on TikTok,
- 16K+ new followers on Twitter

One year after, YITTY is a $100M business.

We created the brand’s identity, creative strategy, as well as all assets across channels, e-commerce, CRM, retail, PR, social media, etc., and 5 global campaigns with Lizzo.

All campaigns across channels, creative director: Remi Carlioz