launch of the Creeper

By the time of the first drop of the Creeper — a spin on Puma’s Suede silhouette with a creeper-style midsole — in September 2015, there was so much built-up anticipation that the shoes sold out in three hours.

Years after, the sneaker has reached cult status and is still a tremendous commercial success.

in 2016, the Creeper was awarded Shoe of the Year by Footwear News, Rihanna being the first woman to receive the award, which counts as a major win with sneaker culture remaining fairly male-dominated.

All these images, creative direction Remi Carlioz, photographers Tom Munro, Mitch Feinberg, Petra Collins, Glen Luchford.

Some press coverage over the years :

Rihanna Is the First Woman to Win 'Shoe of the Year' (Harper's Bazaar)

7 Times Rihanna Made Us Fall for Her Goth-Inspired Creepers (Vogue)

How Rihanna’s Puma Creeper Became the Year’s Must-Have Shoe (Vanity Fair)

The Creeper will make a big comeback with Rihanna in 2024.