Our services.
Cultural strategy.
Culture today is fragmented, asynchronous, fractured and decentralized, stemming from multiple centers.
Culture today runs horizontal.
It’s never been so difficult to separate the signal from the noise and to pro-actively action upon opportunities.
We offer to decode culture, identify and react to emerging shifts, and craft culturally-relevant strategies for brands.
Cultural analysis - Brand Positioning - Consumer Insights - Go to Market Strategies - Social & Content Strategies - Market Research & Audience Insights - Competitive Analysis.
Creative direction.
It’s becoming increasingly difficult - and needed - to stand out in what too often feels like a sea of sameness and an information overload. This requires the development of a unique, ambitious, memorable and distinct creative vision that aligns with the brand’s goals, audience and desired image. We have worked with countless brands - from start-ups to multi-billion dollar public companies -, on creative vision, creative direction, brand consistency, asset creation, as well as creative teams leadership, inspiration and mentorship.
Visual Identity Development - Concept Creation & Ideation - Brand Guidelines & Design Systems - Creative Assets Creation - Art Direction for Campaigns - Visual Content Curation - Social & Content development.
Brand partnerships & artists collaborations.
Brand partnerships hold immense value for businesses but have been too often limited to logo-slapping. Partnerships help extend reach and exposure, enhance credibility and trust, open doors to new markets & customer segments, amplify impact and spark creativity and innovation. And they are a key vehicle to any brand’s cultural relevancy. But they need to be carefully strategized, chosen and executed. There’s an overdose of brand collaborations which require a new strategic approach that ensures perfect alignment, economic value and an outcome that is greater than the sum of its parts.
Partnership Strategy and Opportunity Identification - Partnership Evaluation and Selection- Negotiation and Contract Development -
Co-Branding and Collaborative Campaigns - Influencer and Celebrity Partnerships - Cause-Related Partnerships - Ongoing Partnership Management and Measurement - Artists as brands collaborators.
