Commissioned by the Kingdom of Morocco, we developed a design and brand system for Morocco’s top 10 destinations.
The objectives were:
-To create an overarching modern brand,
-To make it scalable whether it’s for 5, 10 or 50 destinations,
-To make it absolutely unique, distinctive, and make Morocco lead destinations branding through a completely new and original brand identity,
-Offer a toolkit to partners, OTAs, travel partners, local and regional ones so they can tap into this tool box to fit their needs,
-Along with videos, articles and photography, develop a consistent, strategic and unified body of work for each city and theme. 
with Grace POTTS, senior art director. OOH Campaign: BETC Paris